Today marks the start of Road Safety Week 2017, headed up by the Brake Charity. The key message of the campaign is to #speeddown to ensure speed limits are adhered to, which helps reduce the instance of road related accidents. 

About the Campaign

Road Safety Week is the UK's biggest road safety event, coordinated annually by Brake, the road safety charity.

Aiming to inspire schools, organisations and communities throughout the UK to take action on road safety and promote life-saving messages throughout the week, the campaign generates a large network of  support each year. It also provides a focal point for professionals working in road safety to boost awareness and engagement in their work, which is why Lucy Zodion is getting involved this year. 

This year's Theme

Every year the campaign has a different theme for Road Safety Week; this year the theme is 'speed down', which aims to raise awareness of the importance of sticking to speed limitis, especially the new 20mph zone limits. 

Speeding remains a major issue in the UK, it causes many injuries and fatalities. By raising awareness of the dangers of speeding and just how effective reducing your speed can be, the campaign hopes to reduce the number of road traffic related accidents that take place each year. The Speed down Save Lives  initiative will focus on the following facts:

  • Speed causes deaths and serious injuries on our roads
  • Rural roads are not race tracks
  • 20mph is the only safe speed in heavily built-up areas used by pedestrians and cyclists
  • Going slow = stopping in time
  • Speed is scary and noisy. It stops communities being enjoyable places for children and families to walk, talk and play
  • Speed cameras work. They save lives.

The following facts highlight why Brake's Road Safety Week theme is so important:

  • Breaking the speed limit or travelling too fast for conditions is recorded by police at crash scenes as a contributory factor in one in four (23%) fatal crashes in Great Britain [1].
  • Drivers with one speeding violation annually are twice as likely to crash as those with none [2].
  • A recent Brake survey found that four in 10 (40%) UK drivers admitted they sometimes drive at 30mph in 20mph zones [3].

For source reference, please head to Road Safety Week's website

Lucy Zodion and Road Safety Week

This week we'll be providing you with information about how lighting controls can effectively help to reduce speed limits in residential areas, to reduce the instance of speed related injury or deaths. Our next installment will go live on Wednesdey, stay tuned!